NewPR.ai is built by IMAI (InfluencerMarketing.ai), a Stagwell company: the AI marketing platform used by hundreds of brands and agencies across 50+ countries to run influencer marketing, consumer intelligence, brand monitoring, PR, and creative production.
Start FreeThe pattern
In 2025, every brand suddenly asked whether they showed up in ChatGPT and Gemini answers.
The exposure
PR teams were the most exposed: careers of outlet relationships, re-ranked by a metric nobody had.
The build
So we built the citation layer, and extracted it as a product teams can buy without the full suite.
Every brand asked the same question: do we show up in the answer?
In 2025, we noticed a pattern: every brand we worked with was suddenly worried about whether they showed up in ChatGPT and Gemini answers. PR teams were the most exposed. They had spent careers building relationships with outlets, and now those outlets needed to be re-evaluated by a metric nobody had: AI citation.
So we built NewPR. The same database, the same discovery and pitching workflow that is table stakes in 2026, plus a layer that ranks media by AI citation, tracks brand AI visibility, and connects to IMAI's 400M+ creator network for hybrid earned + influencer plays.
We extracted it as a standalone product so teams that just need PR can get it without buying the full IMAI suite.
Backed by Stagwell
Stagwell (NASDAQ: STGW) is a $2B+ marketing and communications group of 70+ agencies operating across 30+ countries. NewPR is built inside Stagwell's tech and AI portfolio, with access to enterprise infrastructure, global support, and the network's deep PR practice expertise.
One intelligence layer, many products.
NewPR.ai is one of several standalone products in the IMAI universe. Each one solves a category that's been transformed by AI, built on the same shared intelligence layer.
Talk to a human.
Pick the channel that fits and a real person replies.
“Backed by Stagwell: a $2B+ group of 70+ agencies across 30+ countries.”