Monitoring tools end at mentions and sentiment. AI visibility lives in another tool, or nowhere, so leadership gets two reports stitched together by hand.
Coverage + AI Visibility
Every other tool tracks impressions and stops. NewPR tracks impressions and the second loop, whether your coverage actually translates into AI visibility. Two halves of one report.
Trusted by in-house PR teams at brands across the Stagwell network.
Why this matters
Impressions are half the story. AI answers are the other half.
Coverage that never reaches an AI answer stops compounding the day the news cycle ends.
Coverage, sentiment, share-of-voice, and AI citation share in a single dashboard, benchmarked against competitors on both.
Sub-features
Everything this layer gives your team.
Real-Time Coverage Monitoring
News, blogs, broadcast, podcasts, and social. Filter by tier, region, language. Alert on key topics or competitor moves.
AI Visibility Dashboard
Thousands of buyer prompts daily across ChatGPT, Gemini, Perplexity, and Claude. Track when your brand is mentioned, which sources are cited, the sentiment, and how your share compares to competitors.
Sentiment Analysis
Per-mention sentiment and trendlines. Negative shifts flagged before they escalate.
Board-Ready Reporting
One-click PDF with AI share-of-voice, citation share, sentiment, share-of-coverage, top earned wins, and the competitive benchmark.
Use it for
Where teams put it to work.
Quarterly board reportsLead with AI visibility, not impressions.
Crisis monitoringSentiment and AI engine response at once.
Proving contributionShow PR's effect on AI-era discoverability.
Competitive benchmarkingAcross earned coverage and AI together.