PR and influencer marketing live in different teams, tools, and budgets. The story that earned a Wall Street Journal mention on Tuesday gets re-briefed for creators on Friday, too late to compound.
Hybrid PR + Influencer
NewPR is connected to IMAI's universe of 400M+ creators. When a journalist covers your launch on Tuesday, you push the same story to 50 vetted creators on Wednesday, from the same workspace.
See it live
One story, two channels, one report.
Why this is hard today
By Friday, the news cycle is over.
Push any earned coverage angle straight into creator activation, run it on the same brief, and report both in a single view.
How NewPR handles it
From coverage to creators in one click.
Activate from coverage
Push the angle from any earned event straight into creator activation, in one click.
Creators via IMAI
Surfaced by category, audience overlap, and recent performance.
One brief
Run the influencer campaign on the same brief, tracked in the same platform.
Unified report
Earned mentions, creator activations, and AI visibility lift together.
“The first PR platform with a creator activation button.”