Comms teams scramble for journalist contacts they last touched two years ago, copy-paste statements that are not tier-appropriate, and watch news cycles by hand.
Crisis Comms
When something breaks, you need the right contact list in 5 minutes, the right talking points distributed, and a sentiment dashboard that tells you whether you're winning or losing the narrative.
See it live
Sentiment, live. Across earned and AI.
Why this is hard today
Scrambling for contacts you last touched in 2024.
Crisis-relevant journalists in seconds, statement variants distributed by tier, and sentiment tracked across earned, social, and AI at the same time.
How NewPR handles it
Move in minutes, not days.
Crisis lists in seconds
Pull journalists by beat, region, and prior coverage of your category.
Statements by tier
Distribute the right variant to the right tier through one workflow.
Real-time sentiment
Across earned, social, and the AI engines, in one view.
AI narrative check
Are AI engines repeating the wrong story? You know within hours, not weeks.
“Speed plus visibility. The two things crisis comms always lacked.”