Legacy tools added a generate button beside the same manual workflow. The research still happens in browser tabs and the follow-ups still live in a spreadsheet.
AI-Native Pitching
Cision and Muck Rack added AI buttons. We built the workflow around AI from the start. Pitches that take 20 minutes elsewhere take 3 here, and they actually feel personal.
Trusted by in-house PR teams at brands across the Stagwell network.
Why this matters
AI as the workflow, not a button on top of it.
Personalization is the whole job, and it is the first thing that gets dropped when a pitch wave is due.
Research, drafting, sending, and reply triage are one continuous flow, so personalization survives contact with a deadline.
How it works
Research, write, send, and follow up in one flow.
- 01
Research
AI summarizes a journalist's last 10 articles into themes and open angles.
- 02
Draft
Subject line, hook, and body written against their recent work and your news.
- 03
Send
Verified domain sending, with opens, clicks, and replies tracked.
- 04
Follow up
One scheduled reminder, then it stops. Replies get categorized for you.
Sub-features
Everything this layer gives your team.
Journalist Research in Seconds
Themes, angles, and what they have already covered. You walk in informed.
Personalized Pitch Generation
AI drafts a subject line, intro hook, and pitch body, with different angles for top-tier, trade, and regional. You edit, approve, and send.
Send From Your Domain
Verified sending with opens, clicks, and replies tracked. Auto-scheduled follow-ups: one reminder, then stop, no spam.
Reply Intelligence
Interested, pass, out-of-office, or referral. Hot replies rise to the top of your inbox. Saves the rest from cluttering your day.
“Pitches that took 20 minutes now take 3. And the response rate went up, because the personalization is actually based on what the journalist wrote last week.”
Use it for
Where teams put it to work.
Multi-tier wavesEvery tier gets its own angle, same news.
Fast-turn newsSame-day reaction to a market event.
Junior teamsPunch above your weight on personalization.
One workflowReplace the spreadsheet of pitch templates.