Comparison
Cision built the legacy stack: PR Newswire distribution, the largest journalist database, three decades of relationships. They are the IBM of PR. NewPR is what teams switch to when they need AI visibility, self-serve speed, and a workflow built for 2026.
Feature by feature
Side by side.
| Feature | NewPR.ai | Cision |
|---|---|---|
| AI-cited media discovery | Full | — |
| AI Citation Score per outlet | Yes | — |
| AI Influence Score per journalist | Yes | — |
| AI visibility tracking | Yes (full) | — |
| AI-native pitching workflow | Built-in | Bolt-on |
| Journalists in database | 1M+ | 1M+ |
| Podcasts as first-class | Yes (250K+) | Limited |
| Coverage monitoring | Yes | Yes |
| Sentiment analysis | Yes | Yes |
| Connected to creator network | Yes (400M+ via IMAI) | — |
| Self-serve sign-up | Yes | Sales call |
| Free trial | 14 days | Demo only |
| Annual contract required | No | Yes |
| Starting price | $99/mo | $7K+/yr |
Head to head
Where each one wins.
Where Cision wins
- PR Newswire wire distribution, an owned distribution channel
- Decades of journalist data and outlet relationships
- Enterprise sales motion that fits Fortune 500 procurement
Where NewPR wins
- AI-cited media discovery, which Cision has none of
- AI visibility tracking, which Cision has none of
- Self-serve sign-up, transparent pricing, no annual contracts
- Modern UX built for daily use, not procurement compliance
- Connected to IMAI's 400M+ creator network for hybrid plays
If you need wire distribution, you will still need Cision, or a partnership with them. For everything else, discovery, pitching, monitoring, AI visibility, NewPR is the modern stack.
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