Comparison
Muck Rack is the modern challenger Cision deserved. Cleaner UI, better journalist profiles, a good pitching workflow. Our argument is not that we are cleaner than Muck Rack. It is that the category itself has changed, and Muck Rack is still optimizing for the old game.
Feature by feature
Side by side.
| Feature | NewPR.ai | Muck Rack |
|---|---|---|
| AI-cited media discovery | Full | — |
| AI Citation Score per outlet | Yes | — |
| AI Influence Score per journalist | Yes | — |
| AI visibility tracking | Yes (full) | — |
| AI-native pitching workflow | Built-in | Bolt-on |
| Journalists in database | 1M+ | 1M+ |
| Podcasts as first-class | Yes (250K+) | Limited |
| Coverage monitoring | Yes | Yes |
| Sentiment analysis | Yes | Yes |
| Connected to creator network | Yes (400M+ via IMAI) | — |
| Self-serve sign-up | Yes | Sales call |
| Free trial | 14 days | Demo only |
| Annual contract required | No | Yes |
| Starting price | $99/mo | $5K+/yr |
Head to head
Where each one wins.
Where Muck Rack wins
- Mature journalist profile depth: pitch response history, contact preferences, social activity
- Strong mid-market traction and a recognized brand
- Polished pitching workflow
Where NewPR wins
- AI citation discovery, which Muck Rack has none of
- AI-native pitching: they added AI buttons, we built the workflow around AI
- Podcast database depth, 250K+ against afterthought treatment
- Self-serve sign-up rather than a required sales call
- Connected to IMAI's creator network
Also comparing: NewPR vs Cision · NewPR vs Meltwater