Glossary
Plain-language definitions for the terms this category is being built on. No jargon, no vendor spin.
- AI Citation Score
- A 0–100 score for an outlet, based on how often AI engines cite it when answering questions in your topic. Re-scored weekly, because training data and live retrieval keep changing.AI-Cited Media Discovery
- AI Influence Score
- The same idea at the journalist level: how frequently a writer's articles are cited by LLMs. It tells you which bylines compound in AI answers, not just which outlets do.AI-Cited Media Discovery
- Share of Answer
- Your brand's share of the AI answers returned for buyer-relevant prompts. The AI-era equivalent of share of voice, measured across ChatGPT, Gemini, Perplexity, and Claude.Coverage + AI Visibility
- GEO (Generative Engine Optimization)
- The practice of earning presence inside generative answers rather than inside a ranked list of links. In PR terms: getting cited by the sources the model reaches for.Earn AI Citations
- Answer Engine Optimization
- Used interchangeably with GEO. The shift from optimizing for a results page to optimizing for the answer itself, where there is no second position to be found in.Earn AI Citations
- AI-cited media list
- A media list ranked by AI citation rather than traffic, domain authority, or prestige. The replacement for the pre-AI tier-1 list.AI-Cited Media Discovery
- Gap analysis
- The specific outlets and articles where a competitor is cited by AI and you are not, with a suggested pitch angle for each gap.AI-Cited Media Discovery
- Citation share
- The proportion of cited sources in a set of AI answers that point to your coverage. Tracked next to earned mentions and sentiment in one report.Coverage + AI Visibility